Social Media Officer
c.£ £30,000 - £32,000
Central London
The legal sector is facing significant challenges such as negotiating on Brexit, legal aid and legal regulation. Do you have the social media skills to ensure that our members know about the great work we do at the Law Society?
The Law Society is the professional body that represents, promotes and supports solicitors. We provide advice and guidance to solicitors, support diversity within the legal profession and we campaign on legal issues of importance to our members and the public. To do this we need digital experts.
We need someone with a passion for social media who has demonstrable experience of managing a corporate blog and a social media program, and can present analytics in an insightful and digestible manner.
Working with colleagues across the organisation to build engagement with our members, you will create and implement compelling content, be our best practice adviser and coordinate digital content across our 50+ social media channels. You'll need to be proactive, organised, member focused and an outstanding communicator.
Responsibilities will include:
• Develop social media campaigns and content to both complement and support our existing campaigns
• Support social media channel owners to make 'best practice' use of their channels and ensure social media is used to best advantage as a broadcast, marketing and engagement tool to meet business objectives
• Coordinate social media content planning and ensure activity is integrated into communications planning
• Manage, develop and evaluate the reach and impact of corporate social media channels
• Manage the Law Society blog – source contributors, develop blog content and maintain a content pipeline
• Work with other teams to ensure social media input from members and the public is responded to appropriately
• Provide best practice social media training to staff and volunteers
• Own and periodically review the Society's social media strategy
Essential
Significant experience of using social media to campaign and influence
Experience of producing blog content and managing a corporate blog
Significant experience in content creation and management including information gathering, writing, editing, proof reading and image creation
Excellent written English, including the ability to write in clear English
Ability to distil complex points into concise, compelling copy
Experience of developing and delivering social media strategies that complement business objectives
A strategic thinker with ability to interact with stakeholders at a variety of levels and across functions, who can manage expectations to ensure objectives are met.
Experience of using analytics packages and social media tools to produce traffic reports
Stay informed of upcoming trends and developments within the field of social media
Self-motivated, flexible and proactive attitude
Strong organisational skills including the ability to multi-task and manage competing priorities
Good communication and interpersonal skills
Desirable
Experience of working within professional / membership organisations
An understanding of the legal sector and the issues affecting Law Society members
Experience using HTML for page layout and using Adobe Acrobat Professional, Photoshop and Dreamweaver
Experience using multimedia content in social media
Job requires the ability to forward plan and organise own work
Role sits within the Communications directorate and supports functions across other departments – the position requires flexibility, working within matrix based teams and integrating and aligning plans with internal departments as well as external consultants/suppliers
Occasional out of hours work at events
Additionally, we provide a generous flexible benefits package, including gym membership with a tax only cost, an excellent defined contribution pension scheme and an additional 3% of annual basic salary upon successful completion of probation.
This opportunity is closed to applicants.